Saturday, February 12, 2011

Windows Phone on Nokia

It seems that the rumours were all correct, Nokia and Microsoft have announced (finally) that Nokia will be dropping the Symbian OS that has been their staple platform for over a decade in favour of Windows Mobile 7.

With Nokia’s declining market share at the cost of both iOS (iPhone) and Android, Nokia really needed to do something and quick. I believe there were 3 options that Nokia could of taken:

  • Upgrade Symbian
  • Android
  • Windows Mobile

Upgrading Symbian as far as I’m concerned was the least optimal solution. The cost of bringing Symbian up to scratch (Modernisation) would cost a large amount of money, and leave Nokia in the phone OS Market. By dropping Symbian, Nokia now has the ability to cut the fat from their business and focus on more innovating hardware.

Both Android and Windows Mobile could have been options, particularly when you look deeper into the announcement. This isn’t just about the phone OS, it’s also about the eco system including Maps, Advertising and Search.

The other part of the announcement is what I believe the real clincher for Nokia was. By dropping it’s focus on the Mobile OS, it allows Nokia to continue working on areas where it still leads the market. That is innovative hardware and it’s market lead in mobile imaging.

I believe that this move is going to be huge for both Nokia and Microsoft in the long term, but unfortunately the announcement has already been met with a log of negativity, including Nokia’s Developers staging a walkout, and compounding Nokia’s problems with a falling share price.

Personally, I’m excited, and can’t wait to see where this new partnership heads.

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